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In 2001, MetLife insurance was the first company to establish a financial holding company with a nationally chartered bank. Leveraging its unparalleled distribution channels, MetLife insurance entered the retail-banking arena with the launch of MetLife Insurance Bank. This will make an easier and more convenient way for MetLife's customers to realize their financial goals. MetLife, Inc. The Group's principal activity is to provide insurance and financial services to individuals and institutional customers. Since 1863, the Group offers life insurance, annuities, automobile and property insurance and mutual funds to individuals and group insurance, reinsurance, as well as retirement and savings products and services to corporations and other institutions. The Group has international insurance operations in 12 countries. Insurance and financial services are provided to customers in the United States, Canada, Central America, South America, Europe, South Africa, Asia and Australia. Metropolitan Life (or, Met Life Insurance) has been in New York City for about 130 years. Its most popular representation is the Met Life building at 200 Park Avenue (formerly the Pan Am building). “Get Met. It Pays” is an advertising campaign that started in the mid-1980s using characters from the Peanuts comic strip. Snoopy still plugs the product, and it looks like those kids haven't aged a day! The origins of Metropolitan Life Insurance Company (MetLife Insurance) go back to 1863, when a group of New York City businessmen raised $100,000 to found the National Union Life and Limb Insurance Company. The Pan Am Building, like the RCA Building before it, has been renamed by its corporate owners – drum roll, please – The MetLife Insurance Building! MetLife Insurance bought the building in 1981 for $400 million.